# IKMJ

> However beautiful the strategy, you should occasionally look at the results. — Winston Churchill

## What is IKMJ?

IKMJ (formerly Ikigai & Majime) is an Australian strategy and technology advisory practice. We operate in a fractional capacity — embedding directly within client organisations to bridge strategy and delivery. Founded by Mark Telley. Australian-founded, operating across Australia and Asia-Pacific (APJ).

## What We Do

- **Strategy & Operating Model Design** — Commercial alignment, governance, and execution architecture.
- **Data Architecture & Infrastructure** — There is no AI strategy without a data strategy. We engineer foundations for consumption, not collection.
- **Applied Intelligence** — Deterministic logic, machine learning, deep learning, mathematical optimisation, and probabilistic modelling embedded into operational workflows.
- **Operational & Mathematical Optimisation** — Solver-based methods, margin expansion, P&L efficiency, capital productivity. Old tools that work still matter.
- **Systems Integration** — Aligning governance, data, operating models, and financial objectives into cohesive execution.
- **M&A Readiness & Value Creation** — Structuring technical and data assets for capital events and diligence.

## Sectors

Transport, agriculture, logistics, property, and adjacent operational industries.

## Technical Approach

- **Capability:** Both deterministic and non-deterministic systems — rules engines, predictive modelling, deep learning, mathematical optimisation, probabilistic modelling.
- **Ecosystem:** Tooling from all major AI laboratories (OpenAI, Anthropic, Google DeepMind). Network of trusted specialist partners.
- **Philosophy:** Substance over novelty. Performance over spectacle. We build for consumption — not demonstration.

## Leadership

- **Mark Telley — Founder & Principal.** Operates at the intersection of commercial strategy and technical architecture. Over a decade of cross-industry experience translating complex capability into applied commercial advantage. Studied AI prior to mainstream acceleration.
- **Bianca Mangoni — Operations & Finance.** Planning, resourcing, financial management, and structural discipline.
- **Christopher Telley — Non-Executive Director.** Independent oversight and strategic challenge. Background in design, marketing, and growth strategy.

## Contact

- **Email:** mark@ikmj.com.au
- **Web:** https://ikigaimajime.com.au
- **Partner:** [HeyRCG](https://heyrcg.com/) — shared capability across people, systems, and infrastructure.
- **Location:** Melbourne, Australia (PO Box 16, Patterson Lakes, VIC 3197).